We are happy to announce that the Garden Route District Municipality yesterday launched the Destination Garden Route and Klein Karoo Destination marketing project. This is a collaboration with Wesgro, SATSA, and FEDHASA Cape, as well as local tourism offices in the Garden Route.
The aim of this project is to promote tourism in the Garden Route and Klein Karoo, and to showcase these beautiful Western Cape assets and their unique attractions.
The regions will now be promoted to the domestic and international traveller via a joint approach, supported by Government, and together with the private sector.
The collaboration allows stakeholders to leverage strategic cohesiveness and to use resources more efficiently. Recognising the need for a coordinated approach to implement the project, a Memorandum of Understanding has also been signed.
The areas of collaboration include, but are not limited to, marketing and promotion, events, strategic initiatives (including cruise and air route development), and tourism.
We look forward to working with our partners to make the Garden Route and Klein Karoo top-of-mind, and hope to welcome many more local and international visitors.