China Source Market Masterclass Invitation: Opportunities and trends for Africa

As we begin to see green shoots for inbound tourism to Africa, it’s opportune to dive deep into the incredible opportunity offered by the sizeable Chinese market.  

But where to start? 

Africa Travel Week brings you a China Source Market Masterclass with Dr Marcus Lee, CEO China Travel Online, one of the largest B2B portals focussing on the outbound Chinese travel market. China Travel Online has been working with destinations worldwide to demystify this lucrative opportunity and you’ll learn how to become China Ready, the trend towards small groups and FITs and what destinations and products could be doing to promote themselves in this market.  

Date: 22 June 2021 
Time: 10h00 

Meet our speaker 

Dr Marcus Lee, CEO China Travel Online 

Marcus Lee is currently Chairman of SME Business Owners Association in China, started as International China Investment Forum (ICIF). Its subsidiary, WELCOME CHINA was appointed coordinator of “China Pacific Tourism Year 2019” promoting 18 countries to China. As a result, brought in $4 billion of investment and 200 000 Chinese tourist into these countries. Lee was appointed Samoa Prime Minister Special Envoy to China. He is author of the international bestseller “How to Outsmart China” featured in Bloomberg TV, China Daily, CNN and Amazon. 

Don’t miss this opportunity to get to grips with the Chinese market as we #UnlockAfrica and #MakeTravelHappenAgain across the continent.  


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