Opportunities to increase positive sentiment for South Africa

The emotion attached to South Africa as a tourism destination is that of joy, despite the recent COVID 19 pandemic being a challenging period for the sector. With the discovery of, the Omicron COVID 19 variant and the subsequent restrictions placed on travel to and from South Africa by source markets, this presented further challenges for the destination.

However, despite it all, South Africa’s score based on the Tourism Sentiment Index (TSI) increased during the period 2021 to 2022.

*Tourism Sentiment Index is a consolidated measure of a destination’s ability to generate positive online word-of-mouth about its tourism offering.

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3 key trends that define tourist behaviour, which include mental health, petrol prices and unemployment. The report can be found on this link


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