Cape Town, 29 October 2024 – Women in South Africa’s hospitality industry demonstrate a remarkable commitment to career growth, even while facing significant obstacles, reveals a new survey by FEDHASA, the Federated Hospitality Association of Southern Africa. Conducted in August and September, the study provides valuable data on the roles, responsibilities, and experiences of women in this key sector.
“This inaugural survey gives us concrete data to work with for the first time,” says Rosemary Anderson, National Chairperson of FEDHASA. “The findings challenge assumptions about career commitment in hospitality. Despite significant obstacles, women are investing in long-term careers and actively pursuing leadership roles.”
The data paints a complex picture of the female experience in hospitality. While 85% felt their workplaces offered equal opportunities, a concerning 29% experienced or witnessed gender discrimination. Work-life balance (cited by 63% as the biggest challenge) and concerns about salary and funding were also significant hurdles. However, these challenges haven’t dampened ambition: nearly 40% aspire to leadership positions and 11% plan to start their own businesses within five years. Existing support structures, such as mentorship programmes (accessed by 80% of respondents), provide a foundation for further growth.
A majority (59%) work in female-dominated environments, and 47% have 16+ years of experience, showcasing deep commitment to the industry. However, the coexistence of strong female representation with ongoing discrimination highlights the need for sustained focus on equity.
“This survey shines a light on a reality that’s both inspiring and sobering. Women in hospitality are not just filling roles—they’re redefining leadership, even while navigating a landscape that still presents significant barriers. This data is our mandate to push for change. One of the ways we have tackled it, is at a leadership level at the FEDHASA Cape Board where the majority of our directors are women. The survey findings also highlight that women in hospitality are striving for more than employment, they’re wanting to start businesses, own businesses and create employment. Now this is how we can drive meaningful, sustainable change.” says Lee-Anne Singer, FEDHASA Cape Chairperson.
