The right soundtrack can transform your space, which is why FEDHASA has partnered with FLM, a platform that creates curated music experiences designed specifically for restaurants, cafés, hotels, lodges, and guest environments.
Through this exciting new collaboration, FEDHASA members receive up to 40% off FLM’s music services.
From restaurants and cafés to hotels and wine estates, hospitality brands spend a lot of time and effort perfecting menus, interiors, lighting, plating, and service. Yet one of the most emotionally influential elements of the guest journey is often treated as an afterthought: sound.
Can music make your food taste better?
Drawing on studies in sensory psychology, FLM understands that music can directly influence mood, perception, pace, and even flavour experience. Researchers at Oxford University’s Crossmodal Research Laboratory found that certain sound frequencies, tempos, and music styles can subtly alter how sweetness, bitterness, richness, and texture are perceived by diners.
This concept has become known as “sonic seasoning.” For example, a relaxed jazz soundtrack in a dimly lit restaurant creates a vastly different dining experience from fast-paced commercial pop music. One encourages guests to slow down, unwind, and savour the moment. The other changes the energy entirely.
Music affects:
- Mood and emotional response
- Perceived food quality
- Time spent in the venue
- Beverage consumption
- Brand perception
- Overall guest memory
This is why some of the world’s leading hospitality brands are beginning to think about music the same way they think about lighting, scent, or wine pairing – as a carefully chosen extension of the brand itself.
The right soundtrack can make a morning café service feel energising and welcoming. It can make a hotel lobby feel luxurious. It can turn a restaurant dinner service into something memorable. Guests may not consciously recall every song they heard, but they remember how your space made them feel.
That’s where FLM is helping hospitality businesses rethink their approach. Rather than treating music as background noise, FLM allows businesses to create high-quality sound environments tailored to their brand, audience, and service style.
Whether it’s a boutique guesthouse, a busy café, or a multi-location hotel group, the goal is to create experiences people want to return to.
Because in hospitality, great experiences are built through layers.
The lighting.
The service.
The food.
The atmosphere.
And yes… the music
Explore FLM for FEDHASA Members
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