SA Competition Tribunal approves HEINEKEN, Distell & NBL Deal

The Competition Tribunal has approved the HEINEKEN South Africa, Distell and Namibian Breweries Limited (NBL) deal.

This decision is a vote of confidence in the long-term prospects of South Africa and Namibia. It paves the way for the company to create a regional African beverage champion, better able to serve consumers and customers with a unique multi-category portfolio led by iconic local brands.

In a statement Heineken committed to being a strong partner for growth and making a positive impact in the communities in which it operates.

This includes:

  • An ambitious R10bn investment plan over five years to grow production capacity and maintain a modern, efficient, sustainable, and well capitalised business
  • Earmarking more than R5bn towards two Greenfield projects to construct a new brewery and maltery to reduce reliance on imports, bolster the local value chain, and create both permanent and temporary job opportunities across the sector.
  • Establishing a supplier development fund totalling R400m that will be invested in businesses owned by historically disadvantaged groups.
  • Contributing up to R200m towards promoting localisation initiatives in South Africa.

Through initiatives like these, we are confident in our ability to develop the new business, preserve
jobs, nurture talent, and have an overall positive effect on employment in South Africa. By combining
HEINEKEN’s global expertise with iconic, heritage-rich local businesses like Distell and NBL, we want to
create one world-class African company based on family values, a long-term perspective,
entrepreneurial spirit, and care for people and planet.

Over the coming weeks you’ll start to hear more about the new company, and we will continue to keep
you updated every step of the way on our journey.

Should you have any questions, please do not hesitate to contact Millicent Maroga, Corporate Affairs
Director at


More News

FEDHASA welcomes the appointment of the new SA Tourism Board and CEO, emphasising the importance of private sector collaboration to drive job creation and economic growth

JOHANNESBURG, 29 FEBRUARY 2024 – The Federated Hospitality Association of South Africa (FEDHASA) welcomes the appointment of the new South African Tourism (SAT) Board, chaired by Makhosazana Khanyile, and Chief Executive Officer (CEO), Nombulelo Guliwe. The long-awaited appointment of the board and CEO are an important step forward in the

Read More »

International Market Access Support Programme-Individual Support

In line with efforts to open and facilitate access to new and existing markets and considering the high costs associated with exhibiting and participating at tourism trade platforms outside of South Africa, the Department of Tourism invites eligible tourism enterprises to apply for support under the International Market Access Support

Read More »

We look forward to celebrating with you

The FEDHASA Hospitality Awards are designed to formally recognise and celebrate the exceptional contributions of companies and individuals in South Africa’s dynamic hospitality industry.