International Market Access Support Programme-Individual Support

In line with efforts to open and facilitate access to new and existing markets and considering the high costs associated with exhibiting and participating at tourism trade platforms outside of South Africa, the Department of Tourism invites eligible tourism enterprises to apply for support under the International Market Access Support Programme – Individual Support (IMASP-Individual Support).

The purpose of IMASP-Individual Support is to provide individual financial support (on a reimbursement basis) to qualifying small tourism enterprises to participate and showcase their tourism products and services at relevant international tourism trade platforms.

These would typically exclude trade platforms where the Department already provides support under the IMASP-Group Support, or where South African Tourism is hosting a national pavilion or roadshow. The target audience for the IMASP-Individual Support include small and established inbound operators that have previously exhibited at trade platforms and can demonstrate experience in packaging tourism offerings and negotiating and selling packaged tourism experiences to international buyers.

Closing date of application: 20 March 2024, 16h00.

Qualifying criteria and information required to support an application, can be found below.


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