Good news Friday

We all know that marketing SA as a tourist destination is so overdue … so here is some good news which indicates that positive things are happening:

Joe Public United is thrilled to join forces with the South African Tourism (SAT) on a new global campaign, ‘Live Again’, which is set to reposition South Africa firmly in the hearts and minds of international travellers. Read more here.

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Looking Ahead: Reflecting on 2025 and the Year to Come

by Lee-Anne Singer, FEDHASA Cape Chairperson What were the most defining challenges and breakthroughs for the hospitality sector this past year? For me, the standout breakthrough of 2025 was watching years of hard, persistent advocacy finally turn into real wins. These weren’t symbolic — they changed the operating environment for

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