Cape Town Tourism has launched Find Your Freedom, their most important destination recovery campaign yet. Find Your Freedom uses a digitally innovative and interactive approach to re-inspire international travel to Cape Town.
The cornerstone of this campaign is an interactive choice-driven travel experience that allows travellers around the world to choose their own adventure. As they immerse themselves in the virtual experience, the aim is to fuel their wanderlust through three chosen guides: Nature Warrior, Urban Adventurer and the Fearless Foodie. Once the experience is over, they will be directed to capetown.travel where flight, accommodation and experience packages await them.
Feel free to play the game and re-play the game as many times as you like, and don’t forget to share with friends, family and international contacts. Now’s the time to find your freedom in Cape Town!
