Aware of the negative impact that seasonality has on the tourism industry and on economic growth in the city of Cape Town and across the province, the Federated Hospitality Association of Southern Africa (FEDHASA) Cape region, was invited in December last year to engage with Councillor Garreth Bloor to discuss seasonality with a specific focus on events and winter months in Cape Town.
Initiated by Cape Town Mayor Patricia de Lille and in collaboration with Cape Town Tourism and Wesgro, FEDHASA Cape as the watchdog and lobbying body for the hospitality industry, was honoured to be approached by the Mayor to assist in assembling various associations to form the Local Organising Committee (LOC), to establish a way forward to address the issue of seasonality in the Western Cape.
Following a workshop hosted last week where 50 representatives from various leading associations in the tourism industry met to discuss the project aptly named Cape Town 365, Rob Kucera FEDHASA Cape Chairman said, “There was a comprehensive agreement by members to improve business over the winter season in Cape Town. Our focus will be that of securing and leveraging large scale group conferences that will benefit businesses across various pillars within the tourism sector. It is essential that we strive towards togetherness,” said Kucera.
“FEDHASA Cape is rooting for its members to harvest new business. We look forward to spearheading this process together with industry partners and government in order for everyone in the value chain to benefit,” ends Kucera.