Be part of South African Tourism’s ‘Live Again’ Campaign

South African Tourism would like to invite our South African travel trade partners to assist in garnering tips from South African locals by extending a request to:

1.    Provide travel tips and secrets;

2.    Offer incentives to South African consumers to encourage participation in providing tips.

This is an incredible opportunity for SA travel trade and product owners to assist in showcasing South Africa to these important source markets.

As a trade partner, you know our country has so much to offer that you can’t find anywhere else. So, what activities do you think would make a trip unforgettable? We want to know your favourite travel experiences in and around South Africa. Which spot on your street serves mouth-watering food of a particular local flavour? Or what’s down that dirt road that isn’t on any map?

These tips will be shared with Dutch, Belgian and Swedish travellers, providing real local knowledge one can only get from you – South Africans. To keep our tips map as authentic as possible, tips won’t always be connected to a business, they can be about where to find the best views for example. When tips are connected to a business, we’d like them to be from visitors so please encourage people to submit a tip.

In encouraging South African’s to provide tips, we’d also like for you to provide incentives that will encourage them to do so. An incentive can be anything related to your product i.e. a meal voucher, an overnight stay, an experience that you offer etc.
Please do share your best travel tips with us and together let’s show potential travellers why coming to South Africa is the trip of a lifetime. You can submit both your tips and incentives here:
After all, locals make it lekker.
If you have any questions, please contact Abby Jacobs, Marketing and Communications Manager: North Europe at South African Tourism at


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