Arabian Travel Market 2024 and IMEX Frankfurt 2024 Application Forms

South African Tourism is extending a call for applications to South African tourism industry partners who wish to participate as stand sharers at international tradeshows. Below is a list of all the upcoming international platforms, in which South African Tourism will be participating during the 2023/24 financial year. Please review and indicate your interest, by completing an applicable form/s to the show/s you wish to attend.

The platforms are as follows:

Arabian Travel Market 2023 (6 – 9 May 2024)

IMEX Frankfurt 2023 (14 – 16 May 2024)

Please ensure you familiarise yourself with the terms and conditions, including the payment terms when completing your application. You are encouraged to familiarise yourself with the requisite travel and visa requirements for the relevant country, prior to completing the application forms, to ensure that your relevant travel documents will be issued on time. This is to eliminate late cancellations which will result in a 100% penalty fee.

Please note that international shows have increased their participation costs, in line with the inflation rate in each country. In order to enable participation at the international trade shows, South African Tourism will continue, during the course of this year, to subsidize the participation fee for interested tourism industry businesses. This is part of South African Tourism’s efforts towards ensuring a complete and inclusive recovery of the sector, by enabling tourism partners to participate at global platforms to showcase their offerings to global audiences.

Please note that participation is not guaranteed, all submissions will go through a selection process, prior to confirmation being granted. A confirmation letter will then be issued accordingly once you are approved.

The deadline for submission is Friday, 22nd March 2024.

Please don’t hesitate to contact us, should you have any questions regarding the above. See our details below:

Mmabatho Sikhakhane / Mamohlwe Mamogobo

Email: /

Tel: +27 11 895 3000


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