Apply today! G4J Tourism Challenge Fund

The Department of Economic Development and Tourism is requesting organisations implementing tourism development projects or programmes in the categories of Tourism Infrastructure Support and Tourism Product Development Support to apply for project funding via the G4J Tourism Challenge Fund. The Growth for Jobs (G4J) strategic framework is the Western Cape Government’s new economic growth plan which aims to achieve private sector-led breakout growth and create jobs. 

The Fund will provide financial support to development programmes and projects that benefit Western Cape-based tourism attractions and businesses. The programmes and projects for which financial support is sought must have the propensity to develop tourism attractions and experiences to enable them to grow and create jobs. The Fund challenges those involved in the tourism ecosystem – both public and private – to co-invest in high impact attractions and experiences to offer a more compelling reason to visit the Western Cape and its districts.

The Fund will provide co-funding to:

a) Initiatives that enhance high volume tourism attractions through tourism infrastructure development/upgrading and/or place-making/beautification interventions; and/or

b) Initiatives of tourism organisations working with tourism enterprises to enable businesses to enhance and expand their tourism offerings in areas with high growth potential.

A total of R5 million is available for disbursement to successful applicants.

Applications close at midnight on the 22nd of May 2023. Please note that only online applications, submitted on time, will be considered.

Please visit the website for more information and how to apply:

A briefing session (non-mandatory) will be held on Wednesday, 3 May at 13h30 via MS Teams where further clairty about the Tourism Challenge Fund will be provided. It is essential to pre-book for the briefing session via the QR Code below by 2 May 2023 at 12h00.


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