imvelo-program

IMVELO PROGRAM

Imvelo means ‘nature’ in South Africa’s Nguni languages. The Imvelo Awards for Responsible Tourism recognises tourism and hospitality businesses that make a real, measurable, impactful and sustained contribution to Sustainable Tourism. The Imvelo Awards creates significant awareness of sustainability issues in the industry.

The Imvelo Awards and programme were initiated to coincide with the World Summit on Sustainable Development that was held in South Africa in 2002. The Imvelo awards have had a huge impact on tourism in South Africa, creating significant awareness of sustainable tourism issues in the industry.The awards are in line with the National Minimum Standard for Responsible Tourism, the Responsible Tourism guidelines for the South African hospitality industry and the UN World Tourism Organisation’s code of ethics.

Any tourism and hospitality business in South Africa can enter. There are four types of awards, and each type covers the categories below.

Description

Large Accommodation

SMME Accommodation

Restaurant

Catering

Best social impact:  Businesses which have had the most positive impact on local communities through supporting local  community participation in the tourism industry, with an emphasis on social and cultural values, customs and history.

X

X

X

X

Best economic impact: This category will examine a businesses’ interaction with local SMMEs, the integration of local supply chains, local job creation as well its staff practices that are beneficial for local economies The contribution to the local economy must be illustrated through various quantifiable measures.

X

X

X

X

Best environmental impact: This category aims to determine the extent to which the business is managing the environmental impact in a sustainable and responsible manner. This category will examine what companies do, how they measures, quantify and manage its business impacts on the environment.

X

X

X

X

Best industry participation:  This category will examine the involvement of the business in the overall development, promotion and improvement of the tourism industry, both within the local municipal areas where they operate and through other tourism structures.

X

X

X

X

Best economic practices: This category seeks to reflect and communicate the extent to which a business has addressed the issues of empowerment and has contributed to a globally competitive, demographically representative tourism industry.

X

X

X

X

Chairman’s award:  The chairman will consider all current applications, entries to Imvelo, and nominations from industry to acknowledge a particular business that stands out as a leader in the field of sustainable tourism implantation across multiple categories.

X

X

X

X

The categories and their short descriptions are provided below:

ACCOMMODATION:

RESTAURANT:

CATERING:

Responsible Tourism awards for the African hospitality and tourism industries

CONGRATULATIONS ON OUR PREVIOUS WINNERS

Overview

Imvelo means ‘nature’ in South Africa’s Nguni languages. The Imvelo Programme and Awards (‘Imvelo Programme’) for Responsible Tourism recognise tourism and hospitality businesses that make a real, measurable and sustained contribution to Responsible Tourism. It creates significant awareness of best of breed sustainable businesses practices within the industry. The Imvelo Programme includes a standalone industry award – Imvelo Awards – that showcases uniqueness of the tourism industry and its contribution to environmental, social and economic wellbeing of the country. Currently, South Africa does not have its own industry driven programme and awards that recognises tourism and hospitality businesses for advancements responsible and sustainable tourism practices. While the industry has come a long way in implementing responsible tourism practices, the adoption of such practices has not yet reached a satisfactory level, as is shown in research conducted by the Department of Tourism and other research institutions.

Objectives

– To support sustainable tourism activities through capacity building workshops;

– To encourage to investment in sustainable tourism practices;

– To promote sustainable use of available resources and best practices (energy, water and waste management);

– To encourage businesses to belong to a recognized industry association;

– To collect data to gauge the performance of the industry against responsible tourism indicators .
Industry data is critical to understand performance gaps and where to focus efforts to improve overall performance.

It is important for entrants to make their entries stand-out and catch the eyes of judges in order to stand a reasonable chance of being recognized for their efforts. Here are a few tips on how you can make your entry jump-up and say ‘pick-me’ this year.

Choose your category for entry carefully. Carefully read the categories and select the most appropriate category. Read the category description very carefully and ensure that your entry responds to and meets the requirements of that category itself.

Leading questions: In order to make it easier for entrants to pitch their entries, we have provided leading questions instead of leaving wide responses wide open for entrants to guess what judges would be looking for.

Keep it short and simple: Please ensure that you stick to the maximum word count in order to make it easier for judges to work through all the entries. Short and simple answers that say what you want to say will be much more effective than long convoluted answers.

Keep it relevant. The awards are to recognize sustainable tourism practices during the preceding year. Focus should therefore be on the efforts and achievement of the past 12 months – how did you maintain or improve performance in recent times. Keep your entry and information relevant to the past year – using comparative tables or data to illustrate improvement if necessary and avoid historical claims and performance achievements unless they are absolutely relevant to the entry itself.

Provide measurable data. The judges need to be able to gauge your performance, and you therefore need to provide qualitative or quantitative supporting information e.g. data, picture, letters or articles that qualify or quantify your claims. While we understand that it is not always possible to have hard data available, it is important that you provide as much evidence as you can to support your application and this could be. Be specific and wherever possible provide information about your performance historically, e.g over the past 12 months.

Submit only what you need. We invite you to submit addenda with material to support your entry. However, we kindly request that you only submit what is relevant so as not to overload the judges. Wherever possible, include this information in the actual entry and if the judges need more information, they can call for it.

Remember, sustainability is a journey. You don’t have to be the best in any category. You also don’t need to be an expert in any specific aspect of your sustainability performance. What you need is to show is that sustainability is a journey that your business has embarked on, and the judges need to understand your journey. The guiding questions are meant to support your application so that you can help the judges guage your understanding of sustainable tourism and its challenges, and how you are in the process of addressing these.

Feel free to contact us with queries: Should you have any queries or need clarifications, please send an email to imvelo@fedhasa.co.za.

Closing date for entries: Entries open on 31 May close on 15 September 2019. While the entries are open to any tourism and hospitality business that meet the criteria provided, we recommend that you attend one of our Imvelo Workshops, which are planned in locations across South Africa. Please keep an eye on the website and IMVELO social media to ensure you RSVP for the right workshop and is also aware of any schedule changes which are sometimes unavoidable